PITCH WIN: TAG Heuer Virtual Bundesliga

PITCH WIN: TAG Heuer Virtual Bundesliga

Pitch win: The eSports Company will now realize the TAG Heuer Virtual Bundesliga as well as the first VBL Club Championship - The German Championship in eFootball

The eSports Company, part of the marketing consultancy Gallafilz GmbH, was named the lead agency for the TAG Heuer Virtual Bundesliga and is responsible for the implementation of the next eFootball events in the 2018/19 season, organized by Electronic Arts (EA) and the DFL German Football League (DFL)

In Munich, on November 19th, 2018, The eSports Company won the pitch and will now work to realize EA and DFL’s seventh season of the TAG Heuer Virtual Bundesliga (VBL). In addition, The eSports Company will also oversee the implementation of the first VBL Club Championship. This competition, in which only clubs of the Bundesliga and 2. Bundesliga will participate, has been launched by the DFL for the first time in the 2018/19 season, under the umbrella of the VBL. As the lead agency of the VBL, The eSports Company will be primarily responsible for the coordination of all online and offline match days, the conception and execution of events as well as tournament and player management.

"We are very pleased to be able to organize this tournament season working with EA and the DFL. This again strengthens our clear position as an expert in consulting and implementing events in the field of eFootball," says Jakob Schaetz, CEO of Gallafilz. The consulting agency has been active in this field for eight years and offers comprehensive services for eSports organizers and participants through The eSports Company. Whether in Rio de Janeiro or London: The eSports Company is internationally positioned and not only helps realize special events around the globe, but also has a large network of important contacts. The 2018 FIFA eWorld Cup, managed by The eSports Company, was one of the biggest tournaments of the year and set a new viewer record with over 29 million video views. Their extensive expertise in the virtual sports sector has allowed them to stand out once again in this pitch. Dominik Hilpisch-Hahn, Head of Licensing and eSports at the DFL, is delighted to have such an experienced partner alongside him for the season: "Thanks to their many years of experience, The eSports Company is the perfect choice for us. We look forward to working with them".

As in previous seasons, the TAG Heuer Virtual Bundesliga is integrated as an online mode in the EA SPORTS FIFA 19 game. From December 2018 to February 2019, FIFA19 players can take part in the open competition, the VBL Open. The VBL Club Championship begins on 15 January 2019, in which clubs from the Bundesliga and 2. Bundesliga will participate. The VBL Playoffs will take place at the end of March 2019 where the best players from the VBL Open and the VBL Club Championship will play on both PlayStation 4 and Xbox One to compete for a place at the Grand Final, taking place from 11 to 12 May 2019. The Virtual Bundesliga is an Official League Partner within the FIFA 19 Global Series and has built a strong fan base.

About Gallafilz & The eSports Company:

The eSports Company has been part of the marketing consultancy Gallafilz since 2010 and offers comprehensive services for eSports organizers and participants, ranging from the organization of complete tournaments, such as FIFA's eWorld Cup, to the management of individual players.

Gallafilz is one of the leading marketing consultancies for non-profit organizations, NGOs, foundations and companies in German-speaking countries and has offices in Munich, Zurich and Bernried. The services on offer cover all aspects from analysis of strategy development to the conversion and evaluation of measures.

Further information can be found at www.gallafilz.com and www.esports.company.

Press contact:

The eSports Company

Moritz Wörlein

Tel +49 (0) 89 21 11 29 - 46

Email moritz@the-esports.company




Behind the Screens, 8 Years in the Making

Behind the Screens, 8 Years in the Making