The Weekly esports news
Quote of the week:
New York Yankees venture into esports industry with new partnership
Possibly one of the most recognized sports teams around the world is bringing their name into the esports community. The baseball organization recently signed an investment partnership with Vision Esports. Although the Yanks are not yet releasing what esports they will be participating in, the pinstripes are sure to be making their way around the esports scene very soon.
Pringles is taking its largest step into esports yet at ESL One Hamburg
Doritos might own the Super Bowl, but they better watch out because Pringles is out to take the center stage in the esports world. The well known company is one of the main sponsors of the $1 million ESL One Hamburg Dota 2 Major being held in Germany this upcoming weekend October 26th-29th. Although Pringles has tested out the esports waters before, by sponsoring two seasons of the South Korean MBC Game Starleague, the reality of esports today does not compare to what it was over 10 years ago. This step for Pringles could prove to be a giant leap for many more companies in the future.
Adidas challenges ELEAGUE trademark filing
Powerhouse companies like Adidas take the importance of protecting their brand to a whole new level. The newest challenge Adidas has brought upon themselves is filing an opposition to the trademark application of ELEAGUE. ELEAGUE uses three stripes to form an E, not entirely unlike Adidas three-striped symbol. Although the company filed their trademark application in June of 2016, Adidas did not respond until October 10th of 2017. Will ELEAUGE get to keep their logo, or will Adidas eventually win out? Only time will tell.
Cloud9 eliminated by Team WE in five-game series
The last Western seed Cloud9 was eliminated by Team WE in the League of Legends World Championship quarterfinals held Sunday, in the Guangzhou Gymnasium in Guangzhou, China. Cloud9 surprised many by holding on to make it a 5 game series and testing Team We until the end. Although Cloud9 fought hard and made it to the quarterfinals for North America they have now been booted out of the tournament with the loss. Team We however will face Samsung Galaxy of Shanghai, with a spot in the grand finals on the line.
Have an overview which events will take place in the next few weeks with our esports calendar below:
Click on each event to get more information about it such as price money, location and more!